Who We Are
Who We Are
We are more than just energy brokers for our clients. What makes us unique is that we are one of the few integrated energy advisory firms in the country with transparency, expertise, and insights into wholesale energy markets. With this unparalleled market intelligence and depth of understanding, we help you create a long-term energy strategy based off the actual markets affecting the price.
Atlas Retail Energy is an operating company of Iapetus Holdings LLC, a portfolio of privately held energy services businesses and alternative investments founded by CEO, Craig Taylor.
What We Do
At Atlas Retail Energy, we develop and implement custom energy management strategies. and utilize top-tier suppliers in the market for both natural gas and electricity.
We perform a blind RFP (request for proposals) on your behalf and then, in real-time, verify the legitimacy of the prices received from the suppliers through our integrated wholesale presence with Atlas Commodities. This real-time verification process allows us to reduce premiums and excess supplier margin on your behalf.
This unique differentiator provides you with a competitive advantage when procuring energy as well as when implementing long-term, strategic risk-management plans.
The Atlas Retail Energy leadership team is compromised of individuals with diverse backgrounds and experiences in the deregulated energy markets. This curated team was thoughtfully assembled to bring critical skillsets together under one umbrella to bring best-in-class knowledge and expertise to the marketplace.
As President of Atlas Retail Energy, Steve leverages more than 14 years of industry experience to ensure future growth for the business. Steve has played key roles within the company since its 2013 inception and has taken on increasing responsibilities year after year, helping facilitate the business’s rapid expansion. Tasked with overseeing operations, sales and strategic development opportunities, his leadership promotes a collaborative culture of ethics, professionalism and accountability while providing a premium service for Atlas’ diverse portfolio of clientele.
Today, Steve is focused on continuing Atlas’ expansion in the retail energy markets while maintaining the operational excellence clients have come to expect from his team. His client-first, diligent and proactive approach has helped some of the region’s largest energy users navigate the ever-changing regulatory market to reduce cost and manage corporate objectives efficiently.
Prior to joining Atlas, Steve spent more than five years at Tradition Energy as a Senior Retail Energy Advisor and quickly established himself as one of Tradition’s top producers. He holds a bachelor’s degree in Political Science from the University of New Hampshire and has completed executive leadership courses at Columbia University and Rice University.
Director of Operations
Director of Operations
As Director of Operations, Dan’s primary responsibilities include new product development of Atlas services, overseeing Atlas’ pricing team, regulatory activity, the curation of market intelligence and customer reporting. This includes internal proprietary retail power and natural gas forward curves, client specific peak load management, sustainability initiatives and budget sensitivity analysis. Prior to joining Atlas, Dan spent six years with EnerNOC Inc. where he held various positions, from Senior Wholesale Analyst to Wholesale Energy Procurement Manager I and II. Out of the office, Dan is an avid outdoorsman and dedicates time each year to local farms on the North Shore of Massachusetts, where he volunteers during harvest time to assist in Community Supported Agriculture. Dan has a bachelor’s degree in Marketing, Management and Finance from Suffolk University and maintains his CEP certification from the Association of Energy Engineers as a Certified Energy Procurement Professional.
Director of Northeast Sales
Director of Northeast Markets
Pete Lawlor is Director of Northeast Markets at Atlas Retail Energy. Pete joined Atlas in 2018 after three years in a similar role at Tradition Energy. In his 5+ years as an energy professional, he has advised large commercial and industrial organizations all over the U.S. on electricity and natural gas procurement decisions. Pete has helped his clients achieve millions in cost savings over the course of his career. In addition to supporting his clients in navigating the energy markets, Pete is a salesperson responsible for developing new business relationships for Atlas. He is consistently a top performer and is involved in the hiring and training for new members of the Atlas team. Pete is responsible for overseeing ARE’s greater Boston office. He holds a bachelor’s degree in Economics from Lehigh University.
Energy Experts. Driven by a Passion for transparency
The Atlas Retail Energy Team is comprised of individuals with diverse backgrounds and experiences within the energy industry. Our group of talented professionals embody our TEAMS values and work diligently to bring trust & transparency to an otherwise opaque marketplace.